ALEXANDER MACRAE
PERCEPTION STRATEGIST
Please visit desktop for full site
Brand + Business Development
Content + Collateral
Events + Environmental Design
Hi there!
Known as Mac, I'm an experienced Creative specialising in brand development, project management and marketing operations.
I bring a multi-disciplinary skill set dedicated to elevating market perception, crafting compelling content, engaging teams and driving client success to increase revenue.
Craft + Commerce
SKILL SET
01
Brand Development
From brand inception to considered evolution of heritage assets, I am experienced in creating memorable identities and graphics that resonate with target audiences.
Developing guidelines, tone and visuals that propel business values and persona at each point of contact.
/ Market research
/ Logos + identity
/ Brand guidelines
/ Website build + maintenance
/ Email marketing
/ Positioning + new markets
02
Content + Collateral
Skilled in market and trend research, industry collaborations, and media production - content is king!
Providing strategic content plans that align with budgets and business objectives to boost market profile, visibility and SEO; securing valuable leads.
/ Campaign management
/ E-books + brochures
/ Sales materials
/ Case studies + blog articles
/ Advertising + press
/ Photography
/ Storyboarding for film + animation
03
Events + Environments
With a foundation in design, visual merchandising and corporate exhibitions, the intricate orchestration of networking events and product showcasing comes naturally.
I've spent the last six years offering workspace design consultancy for major corporations, and have exhibited leading names in international design throughout Europe..
/ Trade exhibitions
/ Product launches
/ Webinars
/ Live podcasting
/ Networking events
/ Showroom design
Testimonials
Mac has proved to be invaluable during my working with him. He has a strong sense of design and space, and has led the design, planning and realisation of some fantastic floor plans and settings for our collaborative projects and industry events.
Mac also has very high standards, so every detail is considered and executed to perfection. I look forward to continued collaboration with him, as he undoubtedly adds value to our business.
Lucy Abraham
Founder, The Collective Agency
Mac is highly professional, creative, committed and a pleasure to work with.
He is someone who is passionate about working collaboratively and gets things done. He really appreciates the value and positive impact resulting from great communication and excellent teamwork.
Dawn Stanley
Events & Sponsorship Manager, Brodies LLP
I had the pleasure to work with Alexander for a product launch and reception at the National Museum of Scotland in Edinburgh.
The event was a huge success and it was great to work with him as he knew how to make an event memorable. He was professional and inspiring to work with and I look forward to working together in the future.
Robin Stewart
Director, National Museums Scotland
Mac is a master's course in colour theory and design.
I watched him rapidly grow sales engagement on our social channels with his considered aesthetics and messaging. Engaging across platforms to keep a unified look and feel for all content being created.
Yes, he is fantastic at his job, but what makes Mac stand out to me is his commitment to his team and his company. Ever the mentor, ever the team player, always committed to the end goal, he is a rare find in today's working environment.
Selina Peikert Shearer
Head of US Sales, Bureau Group
We would like to extend our thanks to Alex MacRae (Mac) for organising the recent brand-tour of a brilliantly curated range of designs by Wendelbo, Denmark.
Every aspect had clearly been thought through with meticulous detail, from the logistics to venue dressing, to the attendees guest list and even down to the choice of refreshments. Seldom can it be said that a furniture tour spread over three venues in two countries went without a hitch but this has been our experience and long may our collaborations last!
Syd Bell
UK Agent for Global Furniture Brands
Mac has everything that it takes to create successful and memorable environments.
I have also attended several events that were organised by him – one of them the launch of the Bureau Hub in Glasgow. This event was planned with a great attention to detail creating a unique and unforgettable experience. No two events are the same, I already look forward to attending the next one.
Aline Bowers
Senior Interior Designer, HLM Architects
As an individual Mac is a delight to work with and as a professional he is consummate.
Project communication pre-install was timely and the scheduling of all selected works was completed in such an informed fashion, it was no surprise when I discovered Mac has an Art background himself. However, what was most impressive was the way in which the exhibition was curated. Every detail was considered and all styling and associated media was produced by him also.
Macs output is impressive and all done with a calm aura that permeated through the event. It was an absolute pleasure working together, a true industry leader and a huge asset to business, whether it's client led or clientside.
Angela Murray
Senior Consultant, Art & Interiors London